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SWOOP - Fall 2024 Brand Audit
Project Type
Brand Audit
Date
Fall 2024
Role
Researcher
Description
SWOOP, a student-run ad agency at UNT, with a focus on youth and multiculturalism. Dive into our Fall 2024 Brand Audit to explore cutting-edge strategies and fresh perspectives in marketing.
As the researcher, I ran survey's along side our strategist to see what students at UNT had to say about SWOOP. We gathered quantitative data on questions regarding demographics, ratings, and returns, as well as qualitative data opinions towards SWOOP and their experiences. We displayed our data visually through various form of charts, graphs, quotes, and highlighted numbers.
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