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LET US COOK! - Advertising Campaign
Project Type
Advertising Campaign
Date
Fall 2024
Role
Researcher
Description
This dynamic advertising campaign exemplifies our creative approach to promoting businesses and services, delivering engaging and effective marketing solutions.
Being tasked by our client UNT Dining Services to reach more of campus students, with the goal of selling more meal plans to them. Smaller goals were also to expand brand awareness as well as grow their social media following.
As researcher, I helped in creating a survey that garnered over 400 response revolving around what off campus students felt about UNT Dining services and what they do for their meals. I also helped in facilitating in-depth interviews to gather more qualitative data.
We gathered insights that helped us create a winning campaign improved their social media, branding, and student understanding of the various meal plans.
