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Firefly Hall
Project type
Client Work - Marketing Plan
Date
May 2024
Role
Researcher
Tools
Tableau, Canva
Description
As Researcher, I worked collaboratively to create a social media plan that would further their consumer growth.
Based on our research indicating that women aged 25-45 interact with our client’s social media presence and book most events, we have determined running the ads through Instagram/Facebook and Google with the current budget of $5/day for the month of June would be the most effective strategy. The campaign should adhere between 15,000-18,000 impressions on Facebook and accomplish the goal of reaching more people from the Fort Worth area through our Google ad.
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